Market Entry Strategy
Uganda has signed a Common Market Protocol with other members of East African Community which are Kenya, Tanzania, Rwanda and Burundi and will see the free movement of goods and services within this region and further expanding trade activities.
British companies can approach the Ugandan market in several ways:
Direct Export
o A number of international firms export directly to customers. With regard to the UK, this system is mainly for machinery and highly technical equipment. For consumer goods other methods are used.
Using an agent or distributor
o This involves entering contractual agreements with local agents and distributors. A good local agent may play an important role in bids on tenders, which often require detailed knowledge of the local conditions and bureaucracy.
