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Lilly Ajarova

Chief Executive Officer of the Uganda Tourism Board (UTB)

Lilly Ajarova (born in 1969) is a Ugandan conservationist and tourism expert. She is the chief executive officer of theĀ Uganda Tourism Board (UTB), the Ugandan government agency that is charged with promoting the country as a tourism destination. She was appointed to that position on 10 January 2019.