Opportunity Bank Uganda rebrands, promises to extend service delivery to underserved Customers

 Opportunity Bank Uganda rebrands, promises to extend service delivery to underserved Customers

Opportunity Bank, a leading microfinance bank in Uganda with over 20 years’ experience recently announced the bank’s new brand and officially introduced a new and improved head office.

Since its establishment in 1995, it has gradually soared from Tier-3 Micro Finance Institution to a Tier-2 Micro Finance and Deposit-taking institution.

Unfortunately, Opportunity bank, like most banks in Uganda has been looking for ways to stay afloat in the market. New products and services like mobile money, while making life easier for Ugandans, put a strain on Ugandan banks.

With the new change and rebranding, the bank hopes to pull in more of the Ugandan population and extend services to its underserved customers. With the rebranding of the bank, the sole focus will be on the ability to provide a strong customer experience and technology-led financial service to its customers.

The bank is also looking to reach out to potential customers who cannot easily access the finances boost their businesses.

The CEO of the bank, Tineyi Mawocha, was ecstatic about the recent rebranding and said that Opportunity bank will be the first Microfinance bank in Uganda to install intelligent automated teller machines.

The bank’s HR chairperson also insisted that this was not a stunt for a smile change of colours but rather a method of more customer centricity and setting up a brand that speaks for itself.

The banking industry is still far from fully penetrating the Ugandan economy as the Ugandan citizens struggling with the excessive lending rate set at 20.5% by Bank of Uganda. It is, however, a welcome change when such waves are made by banks to provide ways to make it easier to access finances.

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